Friday, August 02, 2013

Sajak's law of technology marketing

 Sajak's Law states that the time it takes technology vendors to embrace new buzzwords in their marketing literature is cut in half every year. 

Following the introduction of a new concept such as SOA by industry thought leaders, there is a mad rush by technology vendors to adopt the new terminology into their messaging and positioning.  In an effort to be viewed as the leader in the latest trend, vendors begin bombarding their customers with aggressive promotions around the latest buzzword terms.  The process happens so quickly that few customers actually have time to filter the noise to determine the true meaning of new terms.  After a few months, the terms cease to have any value, because every vendor claims to have adopted the principles. 

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